My Chosen Brief

The brief that appeals to me most is the audio brief therefore I have chosen to carry out this brief. I take music as another A-level subject so i will able to link my knowledge of music when creating a music video. I also think you can be the most creative with a music video as it doesn’t necessarily

Film Noir

History

The term ‘Film Noir’ was first introduced in the 1940’s after the second world war. However the style emerged during the world war as German emigrants brought German expressionism to cinema.

Characteristics

The characteristics of film noir are very distinctive. Bright direct light is used to create deep and dark shadows which creates the black and white look on screen. The use of veneer blinds in the mise-en-scene creates a sliced light effect which is common in film noir films. There is use of canted angles, low angles and asymmetrical compositions. One key feature is ‘femme fatale’ which is when the female loves you as well as kills you. This female is usually seductive, promiscuous and dangerous to the man who eventually falls for her. The location is usually in an urban setting with scenes taking place in dark alleys or apartment buildings etc. The characters are always smoking cigarettes. The female costume includes low necklines, red dresses, red lipstick, mascara, high heels, floppy hats and elbow length gloves. Whilst men wear fedoras, suits with ties and long trench coats.

Top Films

Some top rated films include:

Double Indemnity: a 1944 film directed by Billy Wilder 

“An insurance representative lets himself be talked into a murder/insurance fraud scheme that arouses an insurance investigator’s suspicions.”

The Big Sleep: a 1946 film directed by Howard Hawkes

“Private detective Philip Marlowe is hired by a rich family. Before the complex case is over, he’s seen murder, blackmail, and what might be love.”

Out Of The Past: a 1947 film directed by Jacques Tourneur

“A private eye escapes his past to run a gas station in a small town, but his past catches up with him. Now he must return to the big city world of danger, corruption, double crosses and duplicitous dames.”

 

Directors/Cinematographers

Directors

  • Robert Siodmak 1930-1969
  • Fritz Lang 1919-1960
  • Otto Preminger 1931-1986
  • Billy Wilder 1934-1981

Cinematographers:

  • John Alton
  • Nicholas Musuraca
  • Burnett Guffy
  • John F. Seitz
  • Robert Krasker
  • Ernest Laszlo

 

Modern Day Film Noir

Also know as ‘neo noir’

Is where modern films use elements of film noir films. One example is ‘Drive’ (2011) directed by Nicholas Winding Relf. Another example is Fight Club (1999) directed by David Fincher. These films use the cinematic features on previous film noir films. For example the use of shadows and light is prominent throughout as well as the similarities in location.

Is It a Genre?

Film Noir is more of a style than a genre as the genre is usually crime thriller. Also the style of lighting can be applied to any film. In terms of narrative, that would also be a style. Also the term was applied to the films after the films started to have similar visuals applied to them.

 

Brief 4-Film Trailer

For this brief you will have to include:

  • A teaser trailer

Along with two of the following:

  • A film magazine front cover featuring the film
  • A poster for the film
  • A website for the film

This is probably the hardest brief as it would require you to film in many different locations as a trailer shows snippets of a whole movie. It would also require you to plan a whole movie plot so the script for each section of the trailer is in continuity with each other.

Here are some student examples:

Brief 3-Advertisement

For this brief you will have to include:

  • Two T.V advertisements for a new product or service

Along with two of the following:

  • A tv programme sponsorship sequence
  • A radio advertisement
  • A web pop-up

I am least interested in this brief as it doesn’t really appeal to me. It is a challenging brief as it is hard to be innovative with advertising as we see so much of it. I also think you wouldn’t be able to be as creative compared to the other briefs as you are trying to sell something whereas the other briefs can be used to get a message across.

Here are some examples of creative and memorable advertisements.

Here are some student examples:

I like the way this advertisement has been shot and it is obvious what they are advertising due to the consistency of the product throughout the clip.

I like the stop motion effect of this one and I think it is creative.

Brief 2-Short Film

For this brief you have to include:

  • A whole short film lasting approximately 5 minutes

And two of the following:

  • A poster for the film
  • A film magazine review article about the film
  • A website for the film

I am also interested in doing this brief.

I am inspired by a guy called Bertie Gilbert who makes short films on YouTube.

Here is his most recent short film ‘Playground’

I like his style and aesthetic of his films as well as the content as it is very gripping. My favourite on of his films is ‘Let it Be’.

Here are some student examples:

Brief 1-Audio

For the audio brief you have to include:

  • A music promo video which is no longer than 5 minutes

And two of the following:

  • A cover for the album release as part of a digipack
  • A magazine advertisement promoting the album release
  • A website for the band/artist

For this task, the audio must be non-copyright and the artist must be contacted regarding permissions before using the song.

I am most interested in this brief as I have a big interest in music. I am inspired by the band Alt-j as their videos are interesting and very thought provoking.

This video for their song ‘Breezeblocks’ is reversed to make a man seem like he abuses woman. However the video underneath shows what is looks like the normal way showing the real story.

 I like the style Alt-j have for their video as they always have deeper meanings compared to most music videos these days.

I have viewed some some videos that previous students created and have picked out some that I find interesting.

I like the detail that has gone into this video. The mise-en-scene is above what you would expect for an a level piece and it is really effective.

I like this one because it is very gripping and has a good narrative.